We innovate through invention and ingenuity. In order to develop breakthrough solutions, we study the hair and identify the underlying causes of the problem. 

Our Research team includes skilled chemists, expert formulators, and experienced stylists who understand the complexity of individual hair types. We solve your toughest hair challenges in inventive ways, tailoring each formula to meet your needs rather than versus a “one size fits all” ingredient.

To ensure a durable shelf life of our products as well as safety for our customers, we use high quality, effective ingredients in our formulations.

Our formulations are intended to produce visible results - bringing the best of science and nature together. We utilize the finest resources provided by nature - incorporating natural derived and organic components whenever feasible.

Our formulations are never tested on animals.

Vegan Formulas
The majority of our formulations offered are Vegan.

Sustainable
Our products are made with sustainable raw materials.

Quality Controlled
Our facilities have in-house quality control systems.